Data monetisation · Platforms · AI
Senior advisory on how companies turn data into revenue.
Boutique practice for organisations that want their data, platforms and AI investments to translate into measurable revenue, valuation and customer outcomes.
Founded by Gianluca Carrera — former CPO at Facile.it and at dunnhumby, where he drove a 150% equity valuation lift, launched Walmart Luminate and built Tesco’s UK retail-media platform to 30%+ market share. 25+ years building data, platform and AI businesses.
Senior, hands-on engagements run personally — no junior consulting team. Read his thinking on data monetisation.
Our own data product
A hidden data asset in solar energy, built in-house
Part of the raw material is public; the rest comes from commercial sources, and the asset is neither. Italy’s energy agency publishes what it pays to solar plants. Turning that into something a buyer can act on takes ten sources and a nine-stage pipeline: contracts, payments, location, land, companies and contract changes, each reconciled plant by plant.
Some 68 million public data points go in; about 3 million come out — more than twenty in for every one that reaches a buyer, before counting the contracts and the imagery.
Every step has checks: where a match is uncertain, the field stays empty rather than guessed. Behind it sit some 140,000 lines of code — Python, TypeScript and SQL, a quarter of them tests — and a database of 80 tables.
The result is an asset register of about 74,000 plants with 77 fields each: among them the measured yield, the incentive still to come, the likely owner and an estimated value, with the deepest layers on the larger plants. It covers 78% of the capacity paid under Italy’s first four Conto Energia schemes, and it is currently in use by an independent power producer, investment funds and research companies.
Data monetisation
Where does your company stand on data monetisation?
Five capabilities decide whether data becomes revenue. In six minutes you’ll know which you have, at what level, and the one 30-day move that would unlock the most.
Customer experience
Are you personalising — or are you relevant?
Most CX investment goes on personalisation that customers barely notice. This assessment scores five capabilities and tells you exactly where you are on the journey from reactive CX to predictive relevance.
CFO & finance leadership
Does finance fund digital — or architect digital value?
Three increasingly ambitious things a CFO function can do with digital and AI: fund it, evaluate it, architect equity value through it. In six minutes you’ll see which level your finance function has reached, where it’s stuck, and the one 30-day move that lifts it.
Go deeper
The Express Diagnostic
An assessment tells you where you stand. The diagnostic scores your organisation across some fifty signals to locate where revenue is trapped in data you already hold, and what an engagement would examine first. Five minutes, and a quote at the end if it’s worth pursuing.
Problems we solve
- How much revenue is trapped in your data?Data monetisation strategy
- Can this capability become a platform business?Platform & ecosystem development
- Why aren't customers paying for your data products?Data product management
- Is there a hidden data asset in this business?Asset evaluation & due diligence
- Where should we place the data and AI bets?Board & CEO advisory
- How much of the value are we giving away?Negotiation support
For an introductory conversation
monetaise@monetaise.com